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The Limits and Future of AI Impact on Maps; Search vs AI: Challenges, Trends, and Consumer Insights
Manage episode 455198266 series 3417414
Вміст надано Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
AI and Maps: Current Limitations (many) and Future Prospects (good):
We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current tools struggle with complex queries, such as mapping open businesses along a route and broader queries that AI should be able to handle. Despite limitations, innovations like geo-trained AI and object classification suggest potential for enhanced location-based services, professional applications, and augmented reality. Emerging technologies may soon enable smoother interaction with geospatial tools and real-time location insights.
Search vs. AI: Consumer Behavior and the Future of Discovery:
Insights from a consumer survey shed light on the evolving role of AI in search. While 77% of users find Google easier than three years ago, many are exploring alternatives like ChatGPT for direct answers and conversational capabilities. Trust in AI is growing, with 67% believing it will redefine search within three years. The shift signals a fragmented search ecosystem, where convenience and reliability will shape user behavior.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 186
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