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Will Roffers, Owner of Northland Music Center - Instrument Rental Strategy
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Will Roffers of Northland Music Center discusses with host Eric Thornton of Rain Retail Software how Will built a successful music store in Northern Wisconsin. They talk about how Will grew what he describes as a music closet into a thriving physical location and an online business that serves musicians, students, and enthusiasts across the region and nation.
Will and Eric tell the story of how Northland Music Center got online. They go on to show how being online enabled Will to serve the community in ways that he did not foresee when he was dreaming of getting into the music business.
Will discusses how important an integrated POS and website was to conducting online business. Eric and Will also dive into how rentals are made much more simple by administering the process online and focusing on delivering instruments to students in a broader market area.
KEY INSIGHTS
- An integrated POS and website is crucial to selling online
- Being online enables serving an area beyond your local customers
- Rentals can be an important driver in your business
- Make the rental process easy
GUEST BIO
Will Roffers took over the Northland Music Center in 2010. However he started his relationship with the store when he bought his first drum set at the store in sixth grade. With the goal to serve musicians, Will worked with the legacy owners of the shop to build a successful local music shop that also serves the greater northern Wisconsin music community and beyond.
-- SPECIAL PROMOTION --
For listeners of this podcast, Music Shop 360 is offering 50% off your start-up costs.
► Visit https://get.musicshop360.com/podcast to schedule a demo and redeem this offer.
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