In Conversation With... Sarah Coles, head of cyber and resilience, Parmenion

The Money Marketing Podcast

In this episode of In Conversation With, host Lois Vallely sits down with Sarah Coles, head of cyber and resilience at Parmenion, to explore the growing landscape of cybersecurity threats and practical defences.

Coles draws on over a decade of experience to talk about the alarming rise in cyberattacks targeting businesses of all sizes, fuelled by automated bots and evolving tactics like phishing, malicious websites, and ransomware.

She urges advice business owners to implement layered security measures, such as multi-factor authentication, strong password practices with password managers, and regular system updates.

The conversation also examines the challenges posed by emerging technologies like AI, which enable sophisticated scams, including deepfakes.