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Leaders lead and luddites lag in mobile commerce and the gap is getting wider
Manage episode 164425568 series 1295537
The mobile commerce gap is widening between retailers that get it and those that don't. The logical thinking is that a rising tide raises all ships - especially when it comes to mobile commerce and retail. Of course when the industry advances so should everyone right? Wrong. A recent study by Criteo shows that if you aren't committed to building and implementing a mobile strategy you will fall behind at a rate that, at some point, there will be no recovery from. Watch as Chuck brings these numbers to light and then, do yourself and your business a favour and commit to getting mobile right and right now.
440 епізодів
Leaders lead and luddites lag in mobile commerce and the gap is getting wider
The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)
Manage episode 164425568 series 1295537
The mobile commerce gap is widening between retailers that get it and those that don't. The logical thinking is that a rising tide raises all ships - especially when it comes to mobile commerce and retail. Of course when the industry advances so should everyone right? Wrong. A recent study by Criteo shows that if you aren't committed to building and implementing a mobile strategy you will fall behind at a rate that, at some point, there will be no recovery from. Watch as Chuck brings these numbers to light and then, do yourself and your business a favour and commit to getting mobile right and right now.
440 епізодів
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