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Top Takeaways from the 2022 ASAE MMC Conference
Manage episode 365301705 series 3481909
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This year, ASAE's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association evangelist and podcast host Beth Arritt and Product Marketing Manager Sarah Spinosa were in attendance, and summarize this grand event where over 700 marcom and membership professionals and experts gathered to learn and network. If you couldn't make it, hear Beth and Sarah cover some of the main points and takeaways in this episode of the Member Engagement Show, including:
- What's the difference between an "idea monkey" and "ringleaders"?
- Email tips that radically improve marketing performance, as well as some email myth-busting
- Creative integrations and providing journeys for members
- Distinguishing your mission and vision through storytelling
- Reaching members with omnichannel strategies
- The importance of member experience and personalization
- Cool ways the conference was able to get back to doing an in-person event
We always invite you to subscribe to the podcast so you don't miss any tips on how to get better member engagement for your association. And also don't forget to subscribe to Beth's AMP newsletter.
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