Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!
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Making It Personal: Tips For an Effective Personalization Strategy w/ Vivian Swertinski
Manage episode 365301719 series 3481909
Вміст надано Higher Logic. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Higher Logic або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective personalization. Also, Beth talks about her new newsletter: Association Marketing Pros.
93 епізодів
ПоширитиManage episode 365301719 series 3481909
Вміст надано Higher Logic. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Higher Logic або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective personalization. Also, Beth talks about her new newsletter: Association Marketing Pros.
93 епізодів
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On this episode of Higher Logic Thrive’s The Member Engagement Show , our guests are Andrea Wieters , Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly , CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks , a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include: What the ASAE Research Foundation and ForesightWorks does - including their list of "Drivers of Change". The newest Drivers of Change: AI, emerging Gen Z, and the talent drought. The ways the world of work is changing and why every association leader needs to understand it. The importance of a systems-based approach. Six key thematic areas of change explored in the ForesightWorks list of Drivers of Change. Advice for association leaders on how to apply drivers of change to strategy. Some Helpful Links ASAE ForesightWorks Why Associations Need Foresight The CDC’s Future of Work Higher Logic Thrive…
On this special episode of The Member Engagement Show , we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan , Director of Product Marketing Sarah Spinosa , and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include: Why members leave their associations. How often do members interact with their association? What are the top member benefits? Member education needs and trends. How associations can participate in targeted initiatives members look for. Member communication preferences. How important is personalization and segmentation to members? Helpful Links Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report 2024 Association Member Experience Report Association Community Benchmark Report Higher Logic Thrive Learn Higher Logic Post on Engagement Scoring Super Forum 2025 Registration…
In this episode of The Member Engagement Show , we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones , CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as: What a Learning Management System (LMS) is. Education as a huge driver for Non-Dues Revenue. Education for membership expansion. Bringing data management and technologies like AI into association education. How to diversify your educational experiences. How the right platform can create a coherent and efficient learning ecosystem. Why a learning program doesn’t need to be a heavy administrative lift. Tips for adopting and launching learning programs and an LMS. The biggest gap in most association learning programs. Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn. Helpful Links: Higher Logic Thrive Learn . Blog post with Blue Sky on AI-powered learning . The 2024 Association Member Experience Report .…
In this episode of The Member Engagement Show , we talk with Angela Costa , TD SYNNEX Marketing Strategist, and Kendrick Johnson , TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include: Creating an environment where members, content, and sponsors can come together in mutually beneficial ways. Strategizing to drive traffic to your community: "If you build it they won’t necessarily come." Ways to monetize your platform. How to effectively use gated content. The importance of keeping fresh content in your community. Sponsorable newsletters as revenue and traffic drivers. Using editorial calendars to avoid “random acts of marketing.” Leveraging sponsors for thought-leadership content that helps your community users. The importance of having a dialogue and sharing tips with your sponsors. Being patient and testing things out. TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations. Helpful Links: Higher Logic's Community Content Calendar Template Higher Logic's Community Manager Toolkit The TD Synnex Level Up Community…
In this episode of The Member Engagement Show , we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include: What is ISO and SOC2, and why are they important security standards? The latest AI and privacy trends. How to approach AI at your organization with your eyes wide open. Considerations when approaching different use cases for AI in associations. Free resources on privacy and security. How to not be overwhelmed by the AI revolution. How data classification factors into privacy and security. What the legislators are doing (or not) to help. Some Helpful Links: Podcast on AI with Conor Sibley, Higher Logic's CTO Higher Logic Blog Posts on AI (including tips for prompts, things associations should know, and Higher Logic's partnership with IBM to harness the power of community and AI) Messaging, Malware, and Mobile Antiabuse Working Group (M3AAWG) National Institute of Standards and Technology (NIST) International Association of Privacy Professionals (IAPP)…
Our guest this episode is Michael Jones , VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore: Current tech and engagement challenges facing associations. Learnings from The State of Mobile in Associations Benchmark Report. How mobile apps help associations address some of their biggest priorities. The three places associations interface most with their members. How overall mobile use is trending across all demographics. How mobile opens a new communication channel for going beyond email. Why a mobile responsive website doesn’t tap the full advantages of a mobile app. How to get members to download your app. Tips for making your association app a success. Helpful links: Higher Logic Thrive Mobile 365 Results Direct…
In this episode of The Member Engagement Show , we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits. Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topics include: What the report is and how associations can best use it. Highlights from the report including: Which months have the highest community engagement. Average open rates for community digests. Average discussion activity. The impact of size and age on community engagement. How to engage different types of community users. The positive impact of tying mentoring, volunteering, and job board opportunities to your online community to increase engagement with your programs and community. Just how big a difference personalization makes. Why onboarding is a critical time for community engagement. The percentage of community members you can expect to contribute content. The impact of having resource libraries in a community. Helpful Links: Register and join us for our free upcoming webinar on the 2024 Association Community Benchmark Report, taking place September 25 at 2 PM ET. Download the 2024 Community Benchmark Report Explore the Community Manager Toolkit More Higher Logic podcast episodes and resources…
Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support. During the episode, we share tips for how associations can manage and engage groups, chapters, and events by using dedicated microsites. Hear about some common association use-cases for microsites. Learn why microsites are great for offering personalized branding and experiences for different member segments or events. Learn how chapter and other microsites can be used to empower volunteers and chapter leaders. Understand the best practices for setting up microsites, including the benefits of testing and starting small. Learn what Higher Logic's Component Management add-on is and how it can help. Helpful Links: Kristen Parody on LinkedIn Cate Sauer on LinkedIn FloridaMakes Webinar on how they use microsites. Microsite Resources in the HUG Education Library Info on Higher Logic's Component Management Add-On Higher Logic Success Team Contacts: successteam@higherlogic.com realmagnetsuccessteam@higherlogic.com informzsuccessteam@higherlogic.com…
Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new certificate participants in just one year, while cutting staff time spent on the program in half. Throughout the episode, we discuss: The different types of credentialing programs: certifications, certificates, micro-credentials, and stacked credentials. How Higher Logic Thrive Credentialing makes managing complex certification programs. Opportunities associations are missing when it comes to certification and credentialing. How to ensure members understand the importance of certification, the process of getting their credentials, and how to approach re-certification. Strategies for nurturing members toward certification. How to revitalize a certification program that may be stalling out. Repurposing existing content for certification programs. Using technology to scale and improve certification programs. Helpful Links: Higher Logic Thrive Credentialing Heather McNair on LinkedIn higherlogic.com/podcasts…
Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley , who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset. We talk about the ways AI applications for associations are evolving, and Conor highlights Higher Logic's new AI tools. Topics covered include: The types of AI that go way beyond just generative AI. How associations can use AI for highly personalized experiences. The power of AI in automated marketing. Definitions for Multi-Modal Large Language Model, AI hallucinations, and results augmented generation (RAG). AI applications that can help associations externally and internally. The ways AI can be applied to improve translation and multi-lingual experiences Helpful Links: June 11 Webinar: Available Now - See Higher Logic's New AI Tools In Action Additional resources at higherlogic.com/podcasts .…
Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include: Building and maintaining special interest groups in communities. Nurturing volunteers as leaders. Tips for communities keeping long-time communities fresh and engaged. How members’ perception and use of communities changes over time. Learning what YOUR members want and how to tap into that for success. Teaching members how to use and get the most out of the community. Recognition for your most valuable contributors. Helpful Links Visit higherlogic.com/podcasts for resources. Learn more about ASA's Women in Leadership program (video). Diana Mertz on LinkedIn American Staffing Association…
In this episode, we talk with Amber Worthen , CEO of Email Maven , which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores: How to accomplish a lot with a small email marketing team. How to effectively introduce automation into the email marketing picture. Why email benchmarks are important and how they can help associations. What kind of email metrics you should be tracking. How to provide a better, more targeted experience for your members through automation. How to spot helpful vs. unhelpful email data. The most underestimated Higher Logic email tool: web tracking. Emerging trends in email marketing Links: Visit higherlogic.com/podcasts to download the Association Email Benchmark Report and check out other resources referenced on the show. Register for our April 30 webinar, Benchmarks for Success , to learn more about association marketing, community, and experience benchmarks. Learn more about Email Maven .…
In this episode, we talk to Higher Logic ’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include: Job Boards reinforce your association as the “professional home” for members. A job board’s role in member recruitment, engagement, and retention. A job board's role in generating non-dues revenue. Using job boards to spot skills demands and gaps, and education opportunities. How job boards add value to your community and drive logins. How job boards can keep the industry healthy. Effective job board tech tools and management tips. Useful Links: Visit higherlogic.com/podcasts to learn more about Higher Logic Thrive Jobs and explore our guide to the ideal association tech stack.…
Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook , who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover: Trends in automation for associations Some ideas for using automation to better your member experience Automation opportunities in marketing and online communities How Higher Logic's Advanced Starter Kits can help you get started Responses to some common concerns about automating Devin will explore automation in more depth during her session at Super Forum 2024 , April 10-12 in National Harbor, MD. Hope to see you there! And check out other episodes of the show, and association resources at higherlogic.com/podcasts/ .…
In this episode of The Member Engagement Show , Kelly talks with Kunal Johar , Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review . The result of a partnership between Higher Logic and OpenWater, Higher Logic Thrive Submissions and Review is an abstract software that integrates with Higher Logic Thrive Community enabling organizations to collect and manage award, abstract, scholarship, grant, and other submissions and applications. Listen to the episode for more: Digital Transformation doesn't have to be a giant structural change; it can be one person deciding to improve a process (and you can iterate on that improvement). Member needs and day-to-day efficiency is what drives digital transformation. Associations should ask "what are our daily roadblocks?" and then consider "is there a simple way to fix this?" Associations should explore ways to use the tools they already have for digital transformation - avoiding additional budget approval. Kunal will also be joining us for Super Forum 2024 , April 10-12 - don't miss out! Learn more about Higher Logic Thrive Submissions and Review, and check out other resources we've referenced on The Member Engagement Show at higherlogic.com/podcasts .…
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