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Insights from Higher Logic’s Association Member Experience Report
Manage episode 365301696 series 3481909
Вміст надано Higher Logic. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Higher Logic або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this report outlines. This is an episode not to be missed!
Topics covered include:
- Who Higher Logic surveyed and why
- How members prefer to get information (it may surprise you)
- What benefits members value most
- How often members tend to interact with their associations
- Are associations giving the level of personalization members want
- What the survey revealed about events, both in-person and virtual
- Top reasons members consider leaving their associations
- How associations can use this valuable information
Download Higher Logic's 2022 Association Member Experience Report to learn more!
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