The Secrets Behind Viral Videos That Sell with Daniel Harmon of the Harmon Brothers

The Matt Johnston Show

When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales. Learn more about the Harmon Brothers here: https://harmonbrothers.com/home (https://harmonbrothers.com/home) Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge (https://harmonbrothersuniversity.com/14-day-script-challenge) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! [email protected] For show or agency inquiries: [email protected] https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)