How to Design a Rock Solid Content Strategy With the Perfect Video Content

The Matt Johnston Show

I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy. And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing strategy He has founded three companies, including the https://contentmarketinginstitute.com/ (Content Marketing Institute (CMI)), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, https://www.joepulizzi.com/category/podcast/ (This Old Marketing) with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, http://theorangeeffect.org/ (The Orange Effect), delivers speech therapy and technology services to children in over 25 states. Learn more about Joe @ https://www.joepulizzi.com/ (https://www.joepulizzi.com/) Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8) Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo) Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj) Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/) LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/) YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw (https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw) Hit me up! [e-mail] For show or agency inquiries: [e-mail] https://my.captivate.fm/www.guidesocialglobal.com (www.guidesocialglobal.com) https://my.captivate.fm/www.mattjohnstononline.com (www.mattjohnstononline.com)