AI in Marketing: How to get started on your AI journey

The Marketing Mix: Thought-starters for B2B Business Leaders

Are we ready to take advantage of AI in Marketing yet?
Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing over the next few years.
So in this episode, I talk through the options that marketers should consider as they start to look into AI; share some examples and use cases of how to incorporate AI into your daily workflows; and consider where we might be with AI tools a year from now.
Really, though, this episode is an encouragement to “Just Do It” (to use a turn of phrase!). If you’re not yet using AI, it’s time to roll up your sleeves and start to play around with AI tools - whether that’s a standalone AI assistant like Chat GPT or Claude; or tapping into the AI features of the software you’re already using. And we’re giving you some pointers to get your journey started.
Plus, since the subject of Large Language Models and AI in Marketing is constantly changing, I share some of the resources I’m using to stay ahead of the curve!. See below:
Timestamps:
04:35What to think about when you think about AI
07:05Which AI Assistant should you use?
12:10Three use cases to get you started
19:20How is this going to change the way we work?
Articles and Newsletters mentioned in this episode:

Sam Altman’s “95%” quote. Link
“Best Practices for Working with Large Language Models”
- The New Stack column, by Jon Udell. Link
“Claude 3: ChatGPT finally has a serious rival"
- Understanding AI Newsletter by Timothy Lee. Link
“Your guide to Google Gemini and Claude 3.0, compared to ChatGPT”
- AI for Good Newsletter by TarenSK. Link
"Which AI Should I Use?”
- One Useful Thing Newsletter by Ethank Molik. Link
“Microsoft promises Copilot will be a 'moneymaker' in the long term”
- The Register. Link
The Gartner Hype Cycle. Link
Fuggedaboutit Cocktails “Bot” By Michael A McConachie
- Link

The Mobster Mirage Cocktail Recipe:

[Verbatim, from the Fuggedaboutit Cocktails custom GPT]

• 1 oz Whisky: Pick a good one, something with character but not too overbearing.
• 1/2 oz Cointreau: For a hint of sweet citrus to brighten things up.
• 1/2 oz Dark Rum: Adds depth and a bit of mystery.
• 1/2 oz Fresh Lime Juice: To cut through the sweetness and add some zing.
• Dash of Simple Syrup: Only if you like it a bit sweeter, see?
• Garnish: Lime wheel or a twist, for that touch of class.

Chill Your Glass: Get a nice cocktail glass and fill it with ice or stick it in the freezer for a bit to get it nice and frosty.

Mix Ingredients: In a shaker, combine the whisky, Cointreau, dark rum, fresh lime juice, and simple syrup if you're using it. Fill that shaker with ice.

Shake It Up: Shake it like you mean it, but with respect

Strain: Strain it into your chilled glass. You want it smooth, with no ice chunks crashin' the party.

Garnish: Add that lime wheel or twist. It's like the suit jacket on a well-dress