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Episode 3 - Acceptance Criteria
Manage episode 447829014 series 3612137
Вміст надано Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Margaret Sherer and Margaret Bouse, Margaret Sherer, and Margaret Bouse або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Takeaways:
- Introduction to Acceptance Criteria: The episode focuses on establishing and managing acceptance criteria within the creative brief process, emphasizing the importance of clear communication and setting expectations.
- Differentiating Project Types: Discussion on how different types of projects like video production and PR campaigns have clear-cut acceptance criteria compared to more subjective areas like design and copywriting.
- Handling Subjective Feedback: Strategies for managing subjective feedback on creative projects, emphasizing the importance of aligning with client expectations and the original project brief.
- Navigating Client Dynamics: Insights into adapting to different client organizational cultures and dynamics to effectively manage projects and client relationships.
- Scope Creep Management: Techniques for handling scope creep, including the option of revising project scopes and acceptance criteria as needed.
- Effective Communication and Stakeholder Management: The importance of effective communication and managing various stakeholders' expectations throughout a project's lifecycle.
Synopsis:
- Introduction to the concept of acceptance criteria in creative projects, discussing the need for clear criteria to define project completion and satisfaction.
- Exploration of different types of projects like video and PR, detailing how their acceptance criteria can be more straightforward compared to more subjective areas such as design.
- Discussion on handling subjective elements in projects, particularly in design and copywriting, and strategies to manage diverse feedback and expectations.
- Insights into adapting to client organizational cultures and managing dynamics that influence project acceptance and feedback.
- Techniques for managing scope creep, including how to adjust project scopes and criteria effectively when new elements are introduced.
- Emphasis on the importance of effective communication and stakeholder management to ensure project alignment and satisfaction.
- Concluding thoughts on best practices for establishing and managing acceptance criteria, with a call to action for listeners to share their experiences on LinkedIn.
6 епізодів
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