S11 E09: Tina Edmundson, President, Luxury at Marriott International

The Luxury Item with Scott Kerr

Вміст надано Scott Kerr. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Scott Kerr або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

9M ago 29:35

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Scott Kerr talks Tina Edmundson, president of luxury at Marriott International, who oversees a prestigious portfolio of luxury brands including The Ritz-Carlton, Ritz-Carlton Reserve, BVLGARI Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott and W Hotels. Tina discusses her strategic priorities in her role since being elevated to president, why the Marriott International and Starwood Hotels merger was a "perfect marriage" and the white space it filled in the luxury segment, and where Marriott is exploring growth opportunities to reach UHNW customers. She also talks about more guests holding its luxury hotels to an even higher standard of experience driven services, building meaningful connections with guests through hyper-personalization, and big luxury travel themes over the next 12 months. Plus: The core strategy behind its brand adjacencies like the Ritz-Carlton Yacht Collection and St. Regis branded residences.

Featuring: President, Luxury at Marriott International (marriott.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: scott@silvertoneconsulting.com

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#Business #Marketing #Scott Kerr #Luxury #Brand #Advertising #Affluent #Millennial #GenZ #Strategy