Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices. We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.…

Today’s episode is inspired by our guide “ THE ULTIMATE GUIDE TO WRITING A WHITE PAPER ”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, a market research and marketing consultant. Matt works on numerous white paper creation projects for his clients, and conducts original research that's then packaged as a written document, for an agency to then go pitch for its clients or even itself to garner new business. In this episode, you will learn how to successfully find the balance between adding value for the reader and promoting content, how SEO can be used in white papers, and how white papers fit into an overall marketing plan or PR strategy.…

In today’s episode we will be discussing how to write a press release based on our guide “ ULTIMATE STARTUP PRESS RELEASE GUIDE .” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare -- business for a better world”. With hundreds of press releases under his belt, Shel joins us to share his tips and advice so you can nail your next press release. From today’s discussion, you will learn why keywords are important for press releases, how to use the 5Ws (Who, What, Where, When, Why), and examples and advice on how to use the "Story-behind-the-story" style press releases.…

In today’s episode we will be looking at writing a white paper based on our guide “ THE ULTIMATE GUIDE TO WRITING A WHITE PAPER .” To explore this topic, we are joined by Kashif Naqshbandi , Chief Marketing Officer at Tenth Revolution Group , a global leader in cloud talent solutions. From today’s discussion, you will learn what is a white paper, how a business with no experience can get started with white papers, and when and why they should consider creating a white paper.…

In today’s episode we will be looking at Digital Ads based on our guide “ THE ULTIMATE GUIDE TO DIGITAL ADVERTISING IN 2021 ” To explore this topic, we are joined by Alex Hollander, CEO of digital ads agency Tribu . In this episode you will learn what digital advertising is, what it entails and and how you can use it for your business. You will also learn what Search Engine Marketing is, and how it works, what Display Advertising is, and how Social Media Advertising fits into an overall advertising campaign…

In today’s episode we will be looking at email marketing based on our guide “ THE COMPLETE GUIDE TO EMAIL MARKETING .” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform. From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder. Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.…

In today’s episode we will be looking at marketing for a Saas business based on our guide “ THE COMPLETE GUIDE TO SAAS MARKETING ROI ” To explore this topic, we are joined by Dave Hurt , CEO and Co-founder of Verb Data , a company that helps Saas clients build end-user dashboards and reports. From today’s discussion, you will learn how Saas startup founders with no experience can start marketing their company, what should be the main focus of a marketing strategy at the early stages, and why it is important to start with a Minimally Viable Brand. Dave also shares with our listeners some examples of successful marketing tactics Verb Data has implemented, and how early adopters play a role when it comes to marketing.…

Today we will be discussing the PESO model, which stands for Paid, Earned, Shared, and Owned Media, with Jacob Crompton-Schreiber, a senior account manager here at Publicize. In this episode, we break down the differences between Paid, Earned, Shared, and Owned Media, how they can be measured, and how Publicize decides what type of media to focus on first when we take on a new client. Jacob also gives his predictions of Paid, Earned, Shared, and Owned Media for the second half of 2021.…

Kristin Marquet is the Owner of Marquet Media , a PR, analytics, and digital marketing firm in New York. She joins us today to discuss the biggest mistakes companies make when trying to convert leads to sales. In this episode, we cover some of the most common mistakes relating to copy, how a business can effectively qualify prospects, and how being too pushy while trying to educate prospects in the middle of the funnel can scare them off.…

Will Blesch is the Founder and Owner of Vertical Content , a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover the importance of extensive market research, and how to conduct it with a low budget, the different types of content used for each stage of the content marketing funnel, and advice when it comes to recruiting or sourcing writers.…

This week we are joined by Jonathan Franchell , CEO of Ironpaper , a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today's episode he takes us on a journey from the top of the B2B marketing funnel to the bottom, breaking down each stage on the way. In this episode, we discuss the difference between B2B funnels and B2C funnels and why this distinction is important, how content fits into the overall role of these funnels, and the mistakes B2B companies make when addressing buyers at each point of the funnel.…

Kristyna Mazankova is the Head of PR for SatoshiLabs , the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.…

Jackie Hermes is the Founder & CEO of Accelity Marketing , a full-service B2B marketing agency. She joins us on the show to discuss how they have adapted to the new customer environment and how other businesses can better adapt. In this episode, we cover how different industries have been impacted by the pandemic, why Jackie believes it is important to expand beyond email marketing as a business, and what advice she has for marketers who are trying to adapt to this new environment.…

Ximena Aleman is the co-founder & CEO of Prometeo , a Latin American open banking system. She joins us to discuss how to we are moving to a cashless society. In this episode, we go over how we saw a change in the way that customers pay for products, examples of companies that are setting the trend when it comes to offering vast methods of payment, and whether or not companies should accept Bitcoin as a method of payment.…

Geoff Crain is the Digital Director of Kingstar Media , an advertising agency in Canada that uses multi-platform media solutions to help customers emerge in the Canadian market. Alongside Geoff, we are also joined by Adam Seaborn , the Director of Sales and Media Operations at Kingstar Media. They join us on the show to discuss how customers' needs have changed since the start of the pandemic and how they have adapted as a company. In this episode, we cover how Kingstar media has changed its strategy since the start of the pandemic, if they believe the impact of these changes will last beyond COVID, advice for marketing professionals who are trying to adapt to this new environment.…