Be The Next Kleenex(How to be #1 in your industry)

The Lorne Bronstein Show

Вміст надано Lorne Bronstein. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lorne Bronstein або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

5y ago 11:19

M4A•Головна епізоду

When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?

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#Lorne Bronstein #Podcasting Education