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The Retail Revolution: Insights into AI, Social Commerce, and Personalized Ads with Morgan Chemij
Manage episode 432872682 series 3007867
Вміст надано Nicolas Bailliache. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nicolas Bailliache або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:
- The evolution of retail media and its impact on brand marketing
- The convergence of social commerce and e-commerce, especially in Asian markets
- The rapid adoption of AI in retail and its applications throughout the customer journey
- The potential for personalized advertising in connected TV
- The profitability of ad-supported streaming models
- The growth of the on-demand economy and its impact on consumer behavior
Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.
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