Attorney Jane Fowler in Texas Discusses Family Law Firm Growth with Viktoria Altman

The Law Firm Accelerator with Viktoria Altman

In this interview from Jane Fowler Law, PLLC and BSPE Legal Marketing, Jane Fowler, a family and estate attorney in Texas, recounts how she started law school at age 45, overcame personal challenges, and built a thriving practice by focusing on genuine connections, inclusive values, and a willingness to explore new opportunities. Jane, and podcast host Viktoria Altman discuss how Jane's background in finance and radio shaped her approach to marketing, networking, and technology, highlighting that it’s never too late to pursue your passion while helping others along the way.
Podcast takeaways:

1. Career Reinvention: Show it's never too late to pursue your passion in law, even if you start later in life.
2. Diverse Skill Set: Leverage non-legal talents, such as business or media experience, to stand out and attract clients.
3. Proactive Support: Hire trusted bookkeepers, accountants, and practice management help so you can focus on client work.
4. Marketing Foundation: Maintain a strong digital presence, especially on Google, to make it easy for people to find you.
5. Strategic Flexibility: Stay open to new case types that align with your core capabilities and past experience.
6. Authentic Networking: Join community groups and bar associations to meet peers, potential clients, and referral partners.
7. Technology Adoption: Use modern tools, from virtual meetings to AI-driven note-taking, to simplify operations.
8. Tailored Solutions: Avoid cookie-cutter forms by emphasizing custom approaches that address each client’s situation.
9. Mindful Spend: Invest in ads and directories with a clear strategy to avoid wasting marketing dollars.
10. Balanced Portfolio: Mix profitable cases with lower-fee or pro bono work to build goodwill and widen your impact.

About Jane Fowler:
Jane Fowler is a family and estate attorney in Texas who enrolled in law school at age 45, bringing a unique blend of business, finance, and radio experience to her practice. She focuses on genuine client care and personalized solutions, believing that a tailored approach is key to guiding individuals through life’s legal challenges.
About Viktoria Altman:
Viktoria Altman is the founder of BSPE Legal Marketing, where she focuses on helping law firms build a robust online presence. Drawing from her years of experience working closely with attorneys she has recently published a book: Small Law Firm Digital Marketing in 2025: Work with Clients You Love, Stand Out, and Scale on Your Terms
About BSPE Legal Marketing:
BSPE Legal Marketing is a digital agency dedicated to helping small law firms stand out in a competitive market. Their comprehensive services span website design, search engine optimization, content creation, and more, all designed to attract quality leads and sustain long-term success.