Creativity and Technology with Stephanie Lynch

The Last Splash

Check out Stephanie's list of AI Tools here: https://docs.google.com/spreadsheets/d/1M8mgfkgvuQKClWpV7N_hQZ6zTkjs1YjM5taIazCZlM4/edit?gid=0#gid=0

And the Squarespace study she references is here: https://www.prnewswire.com/news-releases/squarespace-survey-reveals-gen-z-find-digital-life-more-important-and-memorable-than-in-person-life-301324221.html

My guest today is Stephanie Lynch, the Founder and Senior Partner at Braver Element, a marketing company that specializes in optimizing brand potential. Our conversation explores the intersection of creativity, technology, and remote work. She emphasizes the importance of fostering a creative environment that encourages risk-taking and collaboration. The role of technology, particularly blockchain and AI, in enhancing creativity is discussed, along with the challenges and opportunities of remote and hybrid work environments. We explore the impact of AI on marketing and the future of work, and discuss the potential of AI to disrupt economies and how marketers can leverage AI technologies like LLMs (Language Models) for greater efficiency and creativity. The conversation also touches on the role of account managers in the age of AI and the need for upskilling. It highlights the importance of reflection and collaboration between different generations in navigating the evolving marketing landscape.