KTA 035: Key To Protecting Your Brand Value
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Вміст надано Jenish Pandya: Engineer, Entrepreneur and Podcaster and Jenish Pandya: Engineer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jenish Pandya: Engineer, Entrepreneur and Podcaster and Jenish Pandya: Engineer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
When it comes to branding in relation to Authority it is really important that you realize the value, the importance and the power it brings when you have a real brand message behind you. When you start to create a brand, you are not only creating a brand that is valuable but also sell-able (if that's your end game). So how do you go about protecting that brand and the value you have created? In today's interview I have invited along Kate Hamer to talk about exactly that, Kate is a Principal Lawyer & Trade Marks Attorney, she has worked with top tier law firms, SMEs, government agencies and large corporates across a broad range of commercial and IP law services. Get the show notes from http://www.keytoauthority.com/ep035
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