What do unicorn founders know? Matthew E. May and Pablo Dominguez wrote the book.

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Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy.

May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book strikes the balance between something easy-to-consume but thorough and detailed enough to take your executive team through to put your company on a growth trajectory.

They discuss

why strategy is vital to growth, every step you can take to build a strategy, and why even well-established companies skip this part due to their inaccurate belief it limits flexibility or is a waste of time.
why companies resist focusing on "where to play" but why they can't grow without it.
how lack of experimentation kills your company

Check out the shows notes, buy the book, and connect with Dominguez and May: https://justinkbrady.com/matthew-may-pablo-dominguez

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