5 Emails That Keep SaaS Customers Renewing (Real Examples)
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Hey there - it’s Jordan,
Today I want to talk about something that's costing you money: your fear of sending renewal reminder emails.
Many SaaS founders tell me they're afraid to remind customers about upcoming renewals.
The logic goes: "If I remind them, they might realize they're not using the product and cancel."
This fear is destroying your professionalism and hurting your business. Here's why:
Professional companies send renewal reminders.
Period.
Your customers expect them. By avoiding these emails, you're not preventing cancellations – you're damaging trust and missing opportunities to demonstrate value.
Here's your new renewal email sequence:
30 Days Before: The Value Email
Send an impact report showcasing specific metrics. How many times did they use your product? What results did they achieve? Don't mention renewal yet – focus purely on value demonstration.
14 Days Before: The Heads Up
Professional, straightforward reminder about the upcoming renewal. Include the exact date and amount. Sandwich this information between value statements about their recent wins and usage.
7 Days Before: The Check-In
Verify payment details are current. Position this as preventing service interruption. Include a quick summary of recent achievements and make support readily available.
24 Hours Before: The Final Notice
Short, crystal-clear email stating the exact amount and timing. Make it easy to reach support if needed. This prevents "I didn't know I was being charged" complaints.
Day Of: The Confirmation
Thank them for continuing with you. Share upcoming features or improvements they'll get access to. Make them feel good about their decision to stay.
Quick Tips:
* Track open rates for each email (aim for 60%+)
* Monitor response types to improve messaging
* Use automation but allow for personalization
* Include specific metrics and achievements
* Make support easily accessible
Remember: Every renewal reminder is an opportunity to showcase value and strengthen customer relationships. Stop hiding from these interactions.
Start using them to build a more professional, profitable business.
📺 Watch it here - YouTube
Cheers,
Jordan P. Anderson
P.S. What's your biggest fear about sending renewal reminders? Reply and let me know – I read every response.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
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