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Вміст надано Jordan P. Anderson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jordan P. Anderson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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5 Emails That Keep SaaS Customers Renewing (Real Examples)

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Вміст надано Jordan P. Anderson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jordan P. Anderson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Hey there - it’s Jordan,

Today I want to talk about something that's costing you money: your fear of sending renewal reminder emails.

Many SaaS founders tell me they're afraid to remind customers about upcoming renewals.

The logic goes: "If I remind them, they might realize they're not using the product and cancel."

This fear is destroying your professionalism and hurting your business. Here's why:

Professional companies send renewal reminders.

Period.

Your customers expect them. By avoiding these emails, you're not preventing cancellations – you're damaging trust and missing opportunities to demonstrate value.

Here's your new renewal email sequence:

30 Days Before: The Value Email

Send an impact report showcasing specific metrics. How many times did they use your product? What results did they achieve? Don't mention renewal yet – focus purely on value demonstration.

14 Days Before: The Heads Up

Professional, straightforward reminder about the upcoming renewal. Include the exact date and amount. Sandwich this information between value statements about their recent wins and usage.

7 Days Before: The Check-In

Verify payment details are current. Position this as preventing service interruption. Include a quick summary of recent achievements and make support readily available.

24 Hours Before: The Final Notice

Short, crystal-clear email stating the exact amount and timing. Make it easy to reach support if needed. This prevents "I didn't know I was being charged" complaints.

Day Of: The Confirmation

Thank them for continuing with you. Share upcoming features or improvements they'll get access to. Make them feel good about their decision to stay.

Quick Tips:

* Track open rates for each email (aim for 60%+)

* Monitor response types to improve messaging

* Use automation but allow for personalization

* Include specific metrics and achievements

* Make support easily accessible

Remember: Every renewal reminder is an opportunity to showcase value and strengthen customer relationships. Stop hiding from these interactions.

Start using them to build a more professional, profitable business.

📺 Watch it here - YouTube

Cheers,

Jordan P. Anderson

P.S. What's your biggest fear about sending renewal reminders? Reply and let me know – I read every response.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
  continue reading

206 епізодів

Artwork
iconПоширити
 
Manage episode 448616639 series 3035823
Вміст надано Jordan P. Anderson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jordan P. Anderson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Hey there - it’s Jordan,

Today I want to talk about something that's costing you money: your fear of sending renewal reminder emails.

Many SaaS founders tell me they're afraid to remind customers about upcoming renewals.

The logic goes: "If I remind them, they might realize they're not using the product and cancel."

This fear is destroying your professionalism and hurting your business. Here's why:

Professional companies send renewal reminders.

Period.

Your customers expect them. By avoiding these emails, you're not preventing cancellations – you're damaging trust and missing opportunities to demonstrate value.

Here's your new renewal email sequence:

30 Days Before: The Value Email

Send an impact report showcasing specific metrics. How many times did they use your product? What results did they achieve? Don't mention renewal yet – focus purely on value demonstration.

14 Days Before: The Heads Up

Professional, straightforward reminder about the upcoming renewal. Include the exact date and amount. Sandwich this information between value statements about their recent wins and usage.

7 Days Before: The Check-In

Verify payment details are current. Position this as preventing service interruption. Include a quick summary of recent achievements and make support readily available.

24 Hours Before: The Final Notice

Short, crystal-clear email stating the exact amount and timing. Make it easy to reach support if needed. This prevents "I didn't know I was being charged" complaints.

Day Of: The Confirmation

Thank them for continuing with you. Share upcoming features or improvements they'll get access to. Make them feel good about their decision to stay.

Quick Tips:

* Track open rates for each email (aim for 60%+)

* Monitor response types to improve messaging

* Use automation but allow for personalization

* Include specific metrics and achievements

* Make support easily accessible

Remember: Every renewal reminder is an opportunity to showcase value and strengthen customer relationships. Stop hiding from these interactions.

Start using them to build a more professional, profitable business.

📺 Watch it here - YouTube

Cheers,

Jordan P. Anderson

P.S. What's your biggest fear about sending renewal reminders? Reply and let me know – I read every response.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
  continue reading

206 епізодів

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