234. HERE’S THE LOW DOWN: From DIY Disaster to Website Wizardry - Navigating the Wild World of Digital Marketing, Branding, and Business Growth! - Lyndal Ashby

The John Papaloni Show

234. HERE'S THE LOW DOWN: From DIY Disaster to Website Wizardry - Navigating the Wild World of Digital Marketing, Branding, and Business Growth! - Lyndal Ashby HERE'S THE LOW DOWN

Yes, you read that right.
Spurred by a move to a country town and not able to find childcare, I quit my job as a business banker and decided to be self-employed. (Thinking it would be cruisy and easy to juggle with a baby. BOY was I wrong….)
I jumped into digital marketing and rushed to set the business up. Trying to be cheap, I googled 'quickest way to build a website'. Using just a selfie of myself and some generic and cringey stock photos, I quickly made a website.
It was a disaster! It kept breaking, had terrible copywriting, and looked ugly and unprofessional.
Frankly, it was terrible.

Wanting to improve the site, I began learning everything I could about:

Branding

Website Design

Sales Funnels

Copywriting

Customer Experience

I fixed my website and it looked really good. But it still didn't feel right...

On the front end I had started helping customers with their marketing but found a common problem. They all had issues with their websites too.
- Some didn't even have a website.
- Some tried to DIY their websites, with mediocre results
- Others overpaid "web designers" and received sites so bad they would drive customers away. (Not to mention lack of communication and being talked down to!)
All these customers had a common goal - they wanted to grow their business. But without a strong website, promoting their business would be a waste of money.
They began asking for help with their website and I found my calling. Branding and web design is what I love. So, I decided to refocus the business on these areas.