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MARK BORKOWSKI: Publicity stunts in 2021; How to grab attention and shape your story
Manage episode 342295118 series 3399068
Вміст надано Jax Jones and Martin Warner, Jax Jones, and Martin Warner. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jax Jones and Martin Warner, Jax Jones, and Martin Warner або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Publicity stunts often make us think of typical Mad Men with crazy ideas to capture the attention of newspaper editors. Or celebtrities making a fake announcment on Instagram, and retracting it once they've been trending a while. Some say that in 2021, every tweet, post and vlog is a publicity stunt. To be a mover and shaker in industries that traditionally wouldn't need notoriety, now requires hundreds of thousands of followers just to be respected. So what can we learn today from a bow tie-wearing maverick responsible for famous PR stunts like chainsaw juggling, or flying Nando's chicken in helium baloons over London?
About Mark Borkowski:
Mark Borkowski is a notorious British PR Agent known for ruffling the feathers of the established class in media back in the 80's. He's pulled some of the most ingenius publicity stunts. He holds - for example - the World Record for the number of people involved in a custard pie fight - which promoted the opening of London's Millenium Dome in 2000. He's also the author of a number of aclaimed books including The Fame Formula, and Improperganda: The Art of Publicity Stunts.
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