Ep220 - Mindset Shifts to Stop Acting Like a Marketer and Start Thinking Like a Storyteller with April Adams Pertuis

The Inside Story Podcast with April Adams Pertuis

I'm back to my storytelling roots! After a brief holiday hiatus, I've been reflecting on how to best serve my audience. I realized that while marketing tactics are important, my true passion lies in sharing powerful stories. This episode is all about shifting your mindset from "marketing" to "storytelling" and how this simple shift can transform your business.

In this episode, I explore the idea of "storytelling over marketing." We get into how to reframe common marketing tasks, such as email marketing and building funnels, through a storytelling lens. I also share practical tips on how to connect with your audience on a deeper level by treating them like friends and creating authentic, engaging content.

Join me today as I share with you:

• Why it’s time to stop thinking like a marketer and start thinking like a storyteller again
• Viewing your email list as a group of friends you get to communicate with
• Ditching the term "funnel" and thinking of it as a customer journey—or even an invitation to a dinner party!
• Approaching your offers and services as a chance to invite people to sit at your table and have meaningful conversations
• Create content that feels like having a coffee chat with a friend

I hope this episode inspires you to shift your own mindset from "marketing" to "storytelling." By approaching your business with a storytelling lens, you'll not only connect with your audience on a deeper level but also make the entire process more enjoyable and fulfilling. Remember, when you share your story, you shine a light. So keep telling your stories, keep connecting with your people, and let's continue to inspire and uplift each other.

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