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Ep. 9 - Which (Digital) Marketing Strategy is MOST Effective? - The Hincel Digital Marketing Podcast
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Episode 9 of The Hincel Digital Marketing Podcast. In this episode, we go over Which (Digital) Marketing Strategy is MOST Effective?
A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.
Digital Marketing Strategies for your business.
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the most effective digital marketing initiatives today. SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as well as users searching for more top of the funnel content.
2. Pay-per-click (PPC) advertising
PPC is a paid form of advertising that relies on an auction-based system. PPC is one of the most cost-effective paid advertising methods. For many businesses just getting started with digital marketing or looking for a quick boost, PPC is a useful online marketing strategy. It propels your website to the top of search results, which can help if your company’s organic search result ranking is several pages back.
3. Content marketing
Content marketing is another go-to online marketing strategy for companies today. With the ability to connect with audiences throughout the buying funnel, as well as double website conversion rates, content marketing is a smart digital marketing strategy to use. The best part is that it costs 62 percent less than traditional marketing efforts.
4. Email marketing
Email marketing is one of the most cost-effective online marketing strategies available.When it comes to email marketing, it offers tons of benefits. That’s why more than 80 percent of companies use email marketing, from manufacturing operations to retail stores to technology businesses. With an average ROI of 4400 percent, email marketing offers an unmatched return.
5. Social media marketing
With less than 30 percent of companies using social media as a digital marketing strategy, there is an immense opportunity for businesses that invest in it. Even better, more than 25 percent of a user’s Internet time is spent on social media — meaning it’s a perfect outlet for connecting. When is it most effective: Social media helps users discover new content, and can therefore be a useful tool when trying to expand your audience by promoting and linking to content from your site.
6. Video marketing
Video marketing is another digital marketing strategy for businesses looking to drive revenue. With the ability to improve conversion rates, video marketing is becoming a go-to online marketing strategy.
Tune in to The Hincel Digital Marketing Podcast and visit www.hincel.com to know more.
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