Dueling Perspectives: Enrollment VP and Parent

The Higher Ed Marketer

~33 minutes (at 1.5x speed)

Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his son through college choices, from selecting a major to navigating campus visits. He highlights LVC’s 'build your own visit' model and the impact of personalized, interactive experiences. Ed also draws lessons on work ethic and growth from Kobe Bryant’s Mamba mentality.

Join us as we discuss:

[01:52] Ed Wright's Journey in Higher Education

[12:03] Navigating Challenges in Enrollment Management

[17:51] The Importance of Blocking and Tackling in Enrollment

[23:00] Parenting in Higher Education: A Personal Perspective

[29:12] Navigating College Tours: Insights from Experience

[34:00] The Importance of Clear Communication

[38:05] Building Your Own Visit: A New Approach to Campus Tours

This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [e-mail].

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Hosted by Ausha. See ausha.co/privacy-policy for more information.