019: Five Power Moves For Cash-Based Health Practitioners With James Chester

The Health & Wellness Marketing Show

“You have to become a community marketer and a community-style engager, and that's the way that people become known and loved and trusted in their community,” explains James Chester, co-host and co-creator of Chiro Hustle, the #1 podcast in the chiropractic space as well as a very successful Facebook ad agency for chiropractors and weight loss specialists.
In this episode, we discuss the five power moves for cash-based health practitioners.

To be a successful cash-based health practitioner, you need to be the best in town at what you do and get involved in your local community. Get to know other aligned physicians in the wellness space because this will lead to a cross-referral system. Additionally, make sure your Google and Facebook reviews backup your great reputation.

With the prevalence of social media and heavy reliance on cell phones, even if you are running a brick and mortar business, it is pivotal that you invest in digital marketing. Having the right SEO in place, a good looking website with backlinks, and a strong social media presence can help you get double the amount of new patients every week.

Engaging with your local community is a great way to get your business out there and attract new patients. Whether you are in the chiropractic space or functional medicine space, these tips can help you to grow your practice and be seen as an authority in your community.

Quotes

• “If you're out there and you really want to dial in on how to become a great practitioner, do the one thing that you're certified to do and do that well. And then, utilize the same services for yourself.” (5:57-6:10 | James)
• “You have to get involved with the people in your community if you're a brick and mortar operation.” (11:36-11:41 | James)
• “You have to become a community marketer and a community style engager. That's the way that people that provide services like yours become known and loved and trusted in the community.” (11:57-12:09 | James)
• “If somebody is going to invest, they should invest in digital marketing.” (21:35-21:38 | James)

Links

Connect with James Chester

Website: https://www.chirohustle.com/

Podcast: https://www.chirohustle.com/podcast-timeline/

Facebook: https://www.facebook.com/jim.chester.313

Facebook Page: https://www.facebook.com/chirohustlepodcast/

Instagram: https://www.instagram.com/chirohustle

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