What Content Should You Produce to Generate Leads? First 3 months of content strategy

The Grow and Convert Marketing Show

In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in with pain points etc." and answered it using 3 different company examples.

In this episode we explained how we would think about forming a blog content strategy in the first few months of a client engagement, specifically what topics we'd go after, what keywords we'd target, and more!

Sections of the episode:

0:00 Intro
4:35 How customer research ties into content strategy
10:05 A High-level overview of our content strategy
11:28 ParcelMaster content strategy
20:07 Quick note about selling in blog posts
23:33 Making SEO content interesting
26:54 What are disruption stories? And how we use them
36:25 Case Study Buddy Content Strategy
48:55 Summarizing the first 3 posts we’d produce for Parcel Master
51:33 Devesh’s “Rant”
54:03 Summarizing Case Study Buddy’s first 3 pieces
55:44 Testbox.com content strategy- rapid-fire

Websites we case studied:
https://parcelmaster.com/
https://casestudybuddy.com/
https://www.testbox.com/

Articles we shared
Rainforest QA disruption story: https://www.rainforestqa.com/blog/acc...

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