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How SEO will Change with AI Search
Manage episode 487987154 series 3411855
Вміст надано Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.
Here's what we've discovered so far:
- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever
Key insights from this episode:
✅ How ChatGPT positions different companies (and why some get terrible descriptions)
✅ Why broad content strategies will fail in the AI search era
✅ The new content approach that actually gets you mentioned
We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.
The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.
🔗 Check out our AI search ranking tracker: https://traqer.ai
📖 Read the full article: https://www.growandconvert.com/ai/ai-search/
What's your experience with AI search? Drop a comment below!
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