How to Build Customer Trust in the Auto Repair Industry with Jessa Boyd and Tilly Corser

The Gearbox Podcast

In this episode, Jimmy Purdy welcomes Jessa Boyd and Tilly Corser from George's Friendly Auto Service in Lincoln, CA. Jessa shares her experience of classes not aligning with her goals, emphasizing the value of researching instructors and reaching out to experienced individuals. The trio also talk through the ethical considerations of offering free diagnostics and the importance of building trust with customers through transparent communication. Also, listen and learn about the innovative dispatching system at George's Friendly Auto Service, which has boosted efficiency by matching work to technicians' strengths.

00:00 Building relationships with customers is key.
09:00 Thorough inspections are essential to avoid misunderstandings.
11:16 Rechecking inspection for thorough and accurate results.
21:15 Dispatch based on strengths for the efficient shop.
24:55 Embracing growth and learning in the industry.
29:59 Using different concepts in the real world.
37:58 Simplifying complex information to gain customer trust.
41:03 Reevaluate approach, avoid over-analyzing, trust intuition.
44:00 Over the phone, build rapport, create doubt, explain complex.
50:04 "Goal determines direction; quick vs comprehensive service."
58:59 Seeing diverse opinions, learning, and respecting differences.
01:04:19 Controversial topic of paying for coaching was discussed.
01:07:33 Misaligned goals with instructor, seek prior advice.
01:10:33 Secretly invited Tilly to join last minute.

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