How Women Entrepreneurs Can Overcome Societal Barriers with PCC Women's Business Center Interim Director, Lizzy Okoro Episode 123

The Future Of Work

Despite leading 42% of new businesses in the U.S., women are 20 times more likely to be denied traditional business loans than men, with an even larger gap for women of color. Success for women entrepreneurs hinges on a supportive ecosystem, which Women's Business Centers foster by addressing funding disparities and resource limitations. Inspired by her immigrant father's entrepreneurial spirit, Lizzy Okoro, the Interim Director of Pasadena City College’s Women’s Business Center, leverages her media, consulting, and public speaking experience to help women overcome these barriers. She emphasizes the importance of fostering empowering mindsets, increasing awareness, and providing tailored support and mentorship. Supporting women entrepreneurs not only launches new businesses but also transforms work cultures, creating safer and healthier environments that align with younger generations' desire for authenticity.

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