So I started a company – Beatriz Acevedo | TFJ E55

The Founder's Journey Podcast

Overcoming the Odds: Beatriz Acevedo's Journey to Entrepreneurial Success

Welcome to another inspiring episode of the Founders Journey Podcast. Today, we feature Beatriz Acevedo, a remarkable entrepreneur who defied the odds to build successful ventures in the tech and media industries. Beatriz’s journey is a powerful story of resilience, determination, and breaking barriers in the entrepreneurial world.
Beatriz Acevedo begins by sharing her background, highlighting the challenges she faced as a woman, an immigrant, and a non-Ivy League graduate with an accent. Despite these obstacles, she never viewed herself as less capable and always approached situations with confidence and determination.
Beatriz discusses the unique challenges faced by underrepresented minorities in the entrepreneurial world, particularly in raising venture capital. She emphasizes the importance of having a strong network and the difficulties in convincing venture capitalists who do not share the same background or understand the problems being addressed.
Beatriz shares her journey from being fired from her job despite winning multiple Emmy Awards and an MTV Award, to starting her own media company in her apartment in Mexico City. She highlights how necessity drove her to entrepreneurship and how she learned to navigate the business world despite having no prior experience.
One of Beatriz’s significant achievements was founding MiTu, a digital media company that quickly became the largest platform for young Latinos in the US. She explains how she capitalized on the lack of digital content for Latinos and the shift in demographics to create a successful and culturally relevant platform.
Beatriz's latest venture, Suma Wealth, focuses on financial education and empowerment for the Latino community. She discusses the alarming statistics about financial insecurity among Latinos and how Suma Wealth aims to bridge this gap by providing culturally relevant financial education and tools.
Beatriz addresses the challenges of raising capital as an underrepresented founder. She shares her experiences with various funding rounds, the importance of doing due diligence on potential investors, and the difficult decisions of turning down capital that doesn’t align with her values.
Throughout her journey, Beatriz emphasizes the importance of passion and resilience. She believes that having a deep passion for what you are solving is crucial to navigating the difficult and often unpredictable path of entrepreneurship.
A significant part of Beatriz’s mission is to give back to her community. She discusses her efforts to open doors for the next generation of entrepreneurs and her commitment to creating opportunities for underrepresented groups.