Trump Immigration & Ag, the Hidden Secret Behind those CPI Numbers, celebrating the launch of Call Her Daddy's Unwell & guest Nicolas Mulroney, Co-Founder & CEO of Bond Bakery Brands

The Food Professor

This episode of The Food Professor podcast features Michael LeBlanc and Sylvain Charlebois in conversation with Nicholas Mulroney, co-founder and CEO of Bond Bakery Brands. The discussion begins with Mulroney's transition from a finance background to the food industry, inspired by his acquisition of Portofino Bakery in 2019. His company invests in family-run bakeries to preserve their legacy and foster innovation.

Presented by Caddle.

Mulroney shares insights into Bond Bakery Brands' mission of integrating family values into business operations while embracing sustainability and innovation. The conversation highlights the challenges of managing bakeries during the pandemic and the company's efforts to scale operations. Mulroney explains their emphasis on customer-focused innovation, particularly their ability to adapt quickly to market demands and trends, such as their success with cake pops at Coco Bakery.

A notable segment highlights Alex Cooper, host of the popular Call Her Daddy podcast, and her launch of the recovery beverage Unwell. This move represents the growing trend of media personalities extending their brands into consumer products

The hosts explore the rise of podcasters and influencers in the food and beverage space, drawing comparisons to other successful ventures like Prime Hydration by YouTubers Logan Paul and KSI, which has reached a $1.2 billion valuation. They reflect on the potential for Unwell to disrupt the beverage market, leveraging Cooper's massive audience and savvy branding. The product, aimed at recovery for fast-paced lifestyles, taps into health-conscious and millennial consumer trends, making it an intriguing addition to major retailers like Target in the U.S.

Additional topics include the demise of Hershey Canada's iconic Cherry Blossoms candy, salmonella outbreaks, and emerging consumer trends. The hosts wrap up with reflections on the role of podcasts and influencers in marketing, congratulating Walmart Canada's new CEO, Vanessa Yates, and celebrating industry innovation. This engaging episode combines practical business insights with commentary on pressing food industry issues.

About Nicolas

Nicolas Mulroney co-founded Bond Bakery Brands in 2020, bringing together his passion for food, his interest in growing companies, and his vision to build a better bakery company.

The journey into the bakery industry happened by chance, with the investment in Portofino Bakery. Envisioning the company as Canada’s next premier commercial artisan bakery, Nicolas, his co-founders, and a group of supportive investors acquired the company in 2019. Since then, Nicolas and his team have made five strategic investments across Canada, exclusively targeting family- and founder-run bakery companies.

When the pandemic disrupted the world in March 2020, Nicolas saw an opportunity to make a meaningful impact. Responding to the immediate need for food in local shelters, pallets of bakery products were delivered overnight to communities in need. This became the genesis for Bond Bakery Brands and the vision for an impact-driven bakery company.

Prior to his role as Chairman & CEO of Bond Bakery Brands, Nicolas ran a private investment company, Northern Waters Capital Ltd. From 2017-2019, Nicolas was a Vice President, Corporate Development, and Strategic Initiatives for a publicly traded cemetery and funeral home company. It was in this role that Nicolas came to understand the power of an acquisition platform in traditional industries. Nicolas’ journey also included roles within a Canadian investment bank, where serendipitously, he met his co-founders, Cameron and Matthew.

Residing in Toronto, ON, with his wife Katy and four children, Nicolas finds joy outside of work in a familiar place. When not immersed in bakery-related matters at work, he's crafting pizzas in his backyard or perfecting his chocolate chip cookie recipe. Beyond the food industry, Nicolas indulges in his passion for running and golf, rounding out a blend of professional and personal pursuits.

The Food Professor #podcast is presented by Caddle.

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.