How Africa's Fastest Growing Company is Helping Retailers Grow

The Flip

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3M ago 6:53

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Small retailers in Nigeria power the economy. But they’re going through some tough times. Devaluation, food inflation, and overall poor economic conditions have made it especially hard for these small businesses to operate.

To better understand how retail works, and how these small businesses can grow, we hit the streets of Lagos with Deepankar Rustagi, CEO of OmniRetail.

OmniRetail was ranked Africa's #1 Fastest Growing Company in 2024 by Financial Times.

In this episode, Deepankar explains small retailers' working capital challenges and how OmniRetail is helping them grow their business by turning over their inventory faster.

00:00 - Intro
01:00 - Working capital
02:08 - Faster inventory turnover
02:48 - Lack of credit
03:39 - Understanding consumer demand
04:57 - Building a Systematically Important Platform

Read more from Deepankar - Rethinking Metrics in B2B Commerce: https://theflip.africa/newsletter/rethinking-metrics-in-b2b-ecommerce
Learn more about OmniRetail here: https://omniretail.africa

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