Disrupting The Beverage Industry With Ted Dumbauld Of SoNo 1420

The Firebelly Social Show

Ted Dumbauld is the Founder and Co-CEO of SoNo 1420, an American maritime distillery renowned for its unique spirit offerings and award-winning bourbons. Under his leadership, SoNo 1420 has garnered double gold medals at the prestigious San Francisco World Spirits Competition. Ted is a former nuclear submarine officer and an MIT MBA holder who ventured into the medical cannabis industry before pivoting to the spirits world. He is also the creative mastermind behind Threesome Cocktails, an innovative ready-to-mix cocktail line that provides a fresh and interactive drinking experience.

In this episode…

Is there a blueprint for navigating uncharted waters of innovation and tradition in the spirit sector inundated with steadfast competitors? Could one man’s journey from military service to the financial world culminate in a groundbreaking foray into the alcohol industry?

Serial entrepreneur Ted Dumbauld shares how he drew from his diverse experiences to create SoNo 1420, blending the worlds of alcohol and cannabis to craft a unique and award-winning product line. He unveils the secret behind their double gold medal victories, providing insight into the innovating world of craft distilling and how staying true to local roots can add something special to your brand. Ted discusses making waves in the spirits world with unique products like Threesome Cocktails, redefining the premixed beverage segment by emphasizing freshness and the experience of crafting a cocktail. His story is a testament to the power of pivoting careers, the importance of resilience, and the role of marketing in the growth of a beverage company.

On this episode of the Firebelly Social Show, Duncan Alney talks with Ted Dumbauld, Founder and Co-CEO of SoNo 1420, about distilling and marketing in the spirits industry. Ted shares the inspiration behind starting SoNo 1420 at the intersection of alcohol and the evolving cannabis space, the story behind its naming, the innovative concept behind Threesome Cocktails, and the upcoming breakthroughs in THC-infused, non-alcoholic beverages.