FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?

The FIR Podcast Network Everything Feed

Вміст надано The FIR Podcast Network Everything Feed. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The FIR Podcast Network Everything Feed або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

6M ago 15:52

MP3•Головна епізоду

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion sections or severely reducing the space available for op-eds. Celebrity CEOs may well be able to pitch op-eds, but this channel is no longer an option for the leaders of most organizations. Many leaders are turning to LinkedIn to share their insights. Is that the only option? In this short midweek episode, Neville and Shel examine the state of thought leadership and the channels communicators may not be considering.
Continue Reading →

The post FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong? appeared first on FIR Podcast Network.

139 епізодів

#Tech #Tech News #News #News Talk #FIR Podcast Network Everything Feed #Thought Leaders