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China Brands Seizing New Markets [TBS 04 ft Xiao Sanders]
Manage episode 458180994 series 3628901
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Are Chinese brands truly taking over global markets? Host Reggie and co-host Alex Low sat with marketing veterans and guests Lovie Li Account Director & Partner, Deren Marketing, and Xiao Saunders, Bilingual Fitness Franchise & Licensing Consultant to unpack the secrets behind successful cross-border brand expansion.
From billion-dollar Chinese tech companies to Western fitness franchises, discover why some brands thrive while others fail when entering new markets. Our experts share fascinating behind-the-scenes stories about brand localisation, marketing strategies, and the real costs of going global.
Whether you're a business owner looking to expand into China or curious about how Chinese brands are revolutionising customer experience worldwide, this episode offers valuable insights from industry insiders who've been in the trenches.
Don't miss this candid discussion about the future of global commerce and where the real opportunities lie. Listen now.
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