262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored

The Feed The Official Libsyn Podcast

Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion; the Podcast Threads community is thriving, plus so much more!

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Quick Episode Summary

• (3:10) PROMO 1: The Main Thing
• (4:09) Elsie and Erik conversation
• Guest co-host! Erik Fisher
• (5:44) The coolest tool, Podcast X-Ray
• (11:35) Deep dive into the downfall of modern podcasting video
• (27:42) What about when advertisers are deceptive about the categories?
• (38:35) The audience experience of podcast ads and be nice, people!
• (43:51) PROMO 2: Where Is The Line?
• (46:20) Why listening to podcast ads is helpful to podcasters
• (54:38) Podcaster Threads is cool!
• (1:03:00) PROMO 3: Tomorrow's Legends
• (1:04:00) Have you taken the Podcaster Gear survey?
• (1:04:55) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: The Main Thing
• PROMO 2: Where Is The Line?
• PROMO 3: Tomorrow's Legends

Where have we been and where are we going

• Elevating Your Podcast: Expert Tips on Production, Editing, and Collaboration - YouTube
• Charles Duhigg on the Super Power of Clear Communication at Home and Work
• Learn Podcasting — Publish Your First Episode Today! with Dave Jackson - YouTube
• NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland
• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• Beyond the To-Do List
• Erik Fisher (@erikjfisher) on Threads
• Meet Podcast X-Ray — Bumper | data-driven podcast growth agency
• The Downfall Of Modern Podcasts - YouTube
• @amahnke • I’m getting really tired of deceptive companies and organizations publishing podcast ads for pr… • Threads
• @amahnke • 1. CPM isn’t only used in programmatic ads. You can have complete control over your advertisers… • Threads
• @theschoolofluxury • List of things that are overrated: Podcast ads. Never ever have I cared for a brand featured on… • Threads
• @ariellethisandthat • I almost never skip podcast ads. Here are a few reasons why: - it’s interesting to hear how m… • Threads
• Podcaster Gear Survey 2024: Submit Your Kit (& Maybe Win $200)
• Charles Duhigg on the Super Power of Clear Communication at Home and Work

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You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard.

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