Selling A Design Agency To An Investment Group: The Story Of The Yard Creative

The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

Steve James Royal, co-founder of The Yard Creative, shares his journey of building and selling a design agency. The Yard Creative is an evidential design agency that focuses on bringing scientific thinking and research into the design process. Steve discusses the challenges and successes of implementing evidential design, including a case study with World Vision. He also talks about the growth of the business, the sale process, and the transition to working for a new owner. Steve shares insights on the importance of growing up as a business owner, the impact of COVID-19 on the earn-out, and his plans for the future.

Takeaways

• Evidential design brings scientific thinking and research into the design process, allowing for more objective decision-making.
• Implementing evidential design can lead to successful projects and awards, as demonstrated by the case study with World Vision.
• Growing up as a business owner involves developing processes, understanding the financials, and taking a more strategic approach.
• Selling a business requires finding the right buyer who aligns with the company's values and long-term goals.
• The earn-out period can be affected by unforeseen events, such as the COVID-19 pandemic, but open communication and flexibility can help navigate challenges.
• Transitioning from a business owner to a non-executive role allows for more free time and the opportunity to pursue new ventures.

Connect with James on LinkedIn: https://www.linkedin.com/in/steveroyle/

Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/

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