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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen
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Вміст надано DSMN8 - The Employee Advocacy Platform. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DSMN8 - The Employee Advocacy Platform або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.
Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries.
Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.
Resources:
Connect with us:
- Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/
- Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/
- Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/
- Connect with Maike: https://www.linkedin.com/in/maikejansen/
This episode is brought to you by https://dsmn8.org/website
#EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram
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