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Apple Spent Millions Designing Boxes You’ll Throw Away
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Вміст надано Sturm Media LLC and Edward Sturm. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sturm Media LLC and Edward Sturm або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business.
These two Steve Jobs business stories get me hyped.
Hopefully, they will get you hyped, too.
Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter
Compact Keywords - my first solo product - SEO that requires less but makes more - https://compactkeywords.com/
00:00 Packaging in Sales and Marketing 00:18 Apple's Packaging 01:40 Apple's Unboxing Experience 03:38 Personal Reflections on Product Experience 04:48 Introduction to the Next Story 05:43 Steve Jobs' Comeback Story 08:08 iMac and Apple's Resurgence 09:04 iPod and iPhone Revolution 11:24 Legacy of Steve Jobs 13:24 Podcast Wrap-Up
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#packaging #branding #marketing #advertising
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