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Вміст надано Jason Greenwood. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Greenwood або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023
Manage episode 361867624 series 2934255
Вміст надано Jason Greenwood. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Greenwood або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create
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Manage episode 361867624 series 2934255
Вміст надано Jason Greenwood. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jason Greenwood або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create
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364 епізодів
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Схожі до THE ECOMMERCE EDGE Podcast with Jason Greenwood
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