Mastering the Psychology of Sales and Negotiation
Manage episode 361882401 series 3390532
In this episode, Brian discusses the power of the word "no" and how to use it to establish a floor in negotiations. Drawing on lessons from Richard Branson, Brian shares his approach to offering a super low first offer to establish a bottom boundary and avoid overpaying. Join Brian as he shares practical tips and strategies for mastering the psychology of sales and negotiation.
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