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How To Know If Your Story Is High-Ticket: The S.T.I.C.K.Y. Problem
Manage episode 435087419 series 3370459
Вміст надано Dr. Kimmy. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dr. Kimmy або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today’s episode, I’m sharing the powerful training I delivered at the National Medical Association Conference in New York City this August.
I begin by diving into my personal journey—why I chose to leave practicing medicine to become a doctor coach. From there, I discuss the critical importance of identifying your Unique Purpose Proposition and how weaving your personal story into your coaching offer can set you apart in a crowded marketplace.
I introduce the game-changing concept of a "S.T.I.C.K.Y. Problem"—a problem so deeply entrenched that clients can’t solve it without your help. When you focus on this type of problem, you elevate your coaching offer to a higher-dollar value.
As a licensed medical professional, you shouldn't be getting out of bed for anything less than $5,000. This training is all about determining if your coaching offer is truly worth $5k–$20k. Tune in to learn how to harness your Unique Purpose Proposition and market a "S.T.I.C.K.Y. Problem" to start commanding $5k–$20k for your coaching services.
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