Mastering the Art of Successful Course Launches

The Dimond Download by Chase Dimond & Cardinal Mason

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In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.

Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.

This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!

WHAT YOU’LL LEARN ABOUT:

• How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
  
• The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
  
• Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
  
• Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
  
• Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
  
• Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:02:29 – Chase’s Latest Course Launch Experience

00:05:52 – Personal Experience With Demand Generation For Courses

00:09:07 – Pricing Strategies & Finding The Right Fit

00:11:18 – The Perfect Course Launch Tech Stack

00:18:28 – Effective Multi-Channel Marketing For Courses

00:24:29 – Webinar Strategy for Course Launch

00:29:18 – Educational Email Sequences For Courses

00:33:24 – Can A Course Business Make $1M+ ?

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Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason