Top 10 Productivity Apps for Brand Managers & Marketers

The Digital Marketing Podcast with Mandar Marathe

The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketers, we have been using some apps that have improved our productivity and helped us make better use of limited time.

Here is a list of the Top 10 mobile apps that I use to boost productivity :

1. Asana (or Slack)

Easily and by far the best project management / collaboration app for small teams, Asana with its revamped mobile interface flows like a silent river carving through rocks. The app helps me keep track of tasks associated with different clients and obtain a high level view of each client project.

2. Feedly

Feedly is the successor and rightful replacement of the Google Reader. A RSS / feed aggregator app, Feedly allows me to collate articles (or atleast article summaries) across my favorite blogs and serves them to me in a free flowing, minimalistic interface. As described in detail earlier in my blog article, "Feeding The Content Monster", the app is my go to resource for the latest news / developments in digital marketing.

3. Google Keep

All my To Do lists in one place. If you are looking for an alternative to maintaining notes / To Do Lists, you can also try Evernote. I just use Google Keep to log my important notes / long term to do lists.

4. WhatsApp

Can you imagine a mobile first life without a Messaging App? Not me. WhatsApp is yhe defacto app most of us use at BriefKase when it comes to communicating with clients (Groups) or within internal teams.

Oh, and it also allows me to call my friends in the US & Canada.

5. IF

Although, I have not been able to fully harness the power of IFTTT (If This Then That), the IF App is a good recipe / workflow creator. I use it mainly to toggle between Silent mode / Loud mode when at work / home. It helps me compartmentalize my life in some way.

6. DropBox

Although Drop Box has not yet reached mass adoption (being a stand alone product) and the corporate adoption has not yet caught up in India, I use DropBox to store files & presentations for my clients. Since its also installed on my Laptop, it helps me sync accross devices with important files / presentation that are Work in progress.

7. Google Drive

If there is a business case, there must be a Google product to fulfill the case. Since we use Google Apps within BriefKase, Google Drive seamlessly fits into our document sharing processes. Most of our clients (80%) are on Google Apps and hence we turn to Google Drive as our defacto file sharing solution.

8. WPS Office

WPS Office is my Microsoft Office for the OnePlus. While I am traveling or enroute to a client meeting, firing up an Excel sheet or opening up a PDF file is easy with WPS Office.

9. Google Analytics

With access to website data related to our clients, the Google Analytics App is a must for anyone who want to have a quick view of website data.

10. Go To Meeting / Hangouts

Last but not the least, I have Go To Meetings / Hangouts for video conferencing with clients based abroad.