Mastering online reputation: Strategies for boosting business credibility with DJ Sprague

The Dead Pixels Society podcast

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What if you could harness the power of online reviews to transform your business's reputation? Join us as we chat with DJ Sprague, the CMO of Shopper Approved, about the art and science of online reputation management. Sprague sheds light on how companies can partner with platforms like Google and Bing to amplify their online presence, strategically collect reviews, and showcase compelling star ratings that catch consumers’ eyes. From using post-checkout pop-ups to sending follow-up emails, we explore innovative ways retailers can encourage reviews and manage feedback, whether it's glowing praise or constructive criticism.
Dive into the intricacies of reputation management with "review destinations," a tool designed to guide businesses through the often perilous waters of online reviews. Sprague discusses how directing reviews to platforms like Trustpilot and Google Business Profile can help balance out the impact of false or competitor-driven feedback. The conversation emphasizes the vital role of actively seeking out customer reviews and the different formats they can take, be it written or video. With social proof becoming increasingly crucial, we explore how it builds trust and credibility, ultimately driving consumer behavior.
Sprague also shares insights from his new book, "Reputation King", offering resources and strategies for bolstering business reputations. We discuss how major retailers like Amazon and Walmart use reputation-building tactics to create familiar buying experiences for consumers, fostering a sense of trust and reliability. Whether you're a local business or a major retailer, these insights are indispensable in today’s competitive market.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Розділи

1. Mastering online reputation: Strategies for boosting business credibility with DJ Sprague (00:00:00)

2. Reputation Management in the Online World (00:00:02)

3. The Importance of Reputation Management (00:14:33)

4. The Power of Social Proof (00:28:08)

5. The Power of Reputation Building (00:34:31)

6. Expert Insights on Reputation Management (00:41:16)