EP121: "I thought we were going to kill Tiger Woods! Rick Stainton's Journey from Start-Up to Success, to Shaping the Future of the Events Industry"

The Dan Assor Show #eventprofs

In this episode, I sit down with Rick Stainton, the visionary founder of The Smyle Group, one of the world’s leading creative creative agencies delivering live and digital brand experiences globally. Rick shares his inspiring 20-year entrepreneurial journey, from the early days of launching Smyle with a bold vision, to growing it into a global powerhouse serving the world’s biggest brands. Hear Rick’s candid reflections on the challenges, high-stakes moments, and key lessons learned along the way—including how he once thought “we were going to kill Tiger Woods” at a major event! We also dive into his next exciting chapter with The Power of Events, a platform born out of 'One Industry One Voice' initiative during the pandemic, aiming to better understand, value, and respect the UK events industry. Visit https://www.thepowerofevents.org/ for more information. Whether you’re an aspiring entrepreneur, a veteran in the events industry, or just curious about building a thriving business, Rick’s journey is packed with valuable insights and a whole lot of heart.

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