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Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
Manage episode 411572930 series 3318471
Вміст надано Andrew Monaghan. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andrew Monaghan або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image?
In this conversation, we discuss:
👉 Crafting a competitive edge and message in saturated cybersecurity markets.
👉 Leveraging CEO personality and company narrative to stand out.
👉 Importance of targeting and tailoring strategies to customer needs.
About our guest:
Shlomi Ashkenazy, a renaissance man with a vibrant past as a musician, has leveraged his diverse talents to become a trailblazer in cybersecurity positioning. With hands-on experience in repositioning over 60 VC-backed startups and forming 38 new market categories, Shlomi's expertise has become invaluable for companies like Cyber Donut seeking to sharpen their sales and marketing edge.
Summary:
Join us as Shlomi Ashkenazy delves into the nuances of cybersecurity marketing, emphasizing niche carving and emotional resonance with customers. Learn how to align your CEO’s energies with your brand and why nailing your narrative could be the key to accelerating growth. Don't miss out on this insightful conversation — tune in now!
Links for more insights:
Connect with Shlomi Ashkenazy on LinkedIn
Explore Cybellum's approach to cybersecurity
Book a session with me to dive deeper into your cybersecurity startup's potential.
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
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