#399 Unlocking Employee Loyalty: Kirill Morozov on the Power of Motivation and Recognition in MENA

The CTO Show with Mehmet Gonullu

In this episode of The CTO Show with Mehmet, we dive into the vital topic of employee motivation and loyalty, specifically within the MENA region, with Kirill Morozov, CEO of TEAL HR. Kirill joins us to discuss his journey and the driving force behind founding TEAL HR, a platform designed to transform how businesses motivate and retain their employees. Drawing from his background in industries ranging from medical equipment to smart cities, Kirill shares his unique perspective on why employee satisfaction is crucial for a thriving business and how he’s working to bridge the gap between business goals and employee happiness.

We explore the story behind TEAL HR, focusing on the need to create a balanced environment where employees feel valued and motivated. Kirill shares insights on the psychology behind loyalty and why it’s essential to use motivational approaches that genuinely resonate with employees. By adopting practices like recognition, rewards, and psychometrics, TEAL HR has developed a comprehensive framework for enhancing employee engagement and retention. Kirill emphasizes the importance of communicating directly with employees, understanding their perspectives, and fostering a feedback-driven culture.

Kirill also discusses the specific challenges and opportunities in the MENA region, noting cultural nuances that shape how employees respond to motivation strategies. He explains how TEAL HR adapts its approach to suit these unique dynamics and shares fascinating insights into the role of psychometrics in understanding employee needs. We touch on the power of AI in HR analytics, with Kirill highlighting how data can reveal patterns and correlations that inform better decision-making while maintaining the human element in leadership.

Towards the end, we celebrate a recent win for TEAL HR as they receive the Middle East Technology Excellence Award for Analytics in Human Resource Consultancy. Kirill and his team’s commitment to a people-centered approach has clearly made an impact. To close, Kirill shares how listeners can connect with him and learn more about TEAL HR, inviting open conversations with anyone interested in enhancing their HR strategies.

More about Kirill:

Kirill has experience in implementing loyalty programs in different industries: manufacturing, IT, healthcare, retail.

∙ Product Owner at Teal HR — a platform for employee motivation and loyalty.

∙ Expert in the field of employee benefits. Conducts CustDev and market research, implements the best HR tools that meet business needs.

∙ Over 5 years of HR consulting around the world.

∙ Author of HR articles for the Innovative Human Capital, HR Observer, etc.

∙ Participant of international exhibitions (HRSE KSA 2024, HR TECH MENA SUMMIT 2024)

https://teal-hr.ae/

https://www.linkedin.com/in/ciril-morozov/

00:00 Introduction and Guest Welcome

01:14 Kirill Morozov's Background and Journey

01:58 The Story Behind TEAL HR

05:41 Employee Motivation and Loyalty

10:58 Cultural Differences in HR Practices

17:21 The Role of Psychometrics in HR

24:50 Challenges in Employee Assessments

37:09 The Impact of AI on HR Analytics

42:06 Conclusion and Final Thoughts