#10: NFTs and the Luxury Market with Kelly Vero and Elena Baltaga

The Crypto Explorer - by Sygnum Bank AG

Have you also been a bit bewildered by all the big headlines about major luxury brands engaging with NFTs? Seeing Dolce and Gabbana, Givenchy, Louis Vuitton and Burberry all jumping into the fray, we decided it was time to sit down with Kelly Vero and Elena Baltaga, to understand the market opportunity, how NFTs are standardized, and what kind of role NFTs can play in the luxury market, exploring questions like:

1. What makes a good NFT?
2. What is the point of standardizing NFTs? Isnt the point of Web3 to have open markets?
3. How do traditional companies enter and use the NFT market, beyond just marketing?
4. What are good examples we have seen of effective usage / what upcoming uses are you excited about?
5. What are the possibilities for luxury brands in particular to engage? Why should they care? Skeptics would say this just a cash grab?

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